•  1-651-345-3386
  •  Mon-Fri 7:30AM-4:30PM CST
  • EMAIL US

Marketing Manager

Valley Craft Industries, Inc., has an immediate opening for a Marketing Manager in our Bloomington, MN office. The Marketing Manager will lead, manage, and direct the marketing activities of the business to achieve its strategic and operational objectives.

Responsibilities include:

  • Develop and Execute marketing plans to meet company financial and strategic objectives
  • Develop, train, manage and support regional sales representatives and customer service personnel
  • Identify and develop new product opportunities, new markets and new distribution channels
  • Develop and analyze competitive market intelligence
  • Manage web presence, SEO, e-Commerce solutions and social media outreach
  • Develop marketing collateral material - catalogs, brochures, sell sheets, price lists, and web content
  • Manage content and participation for all catalog channel partners
  • Maintain profitability by managing pricing, programs, and expenses
  • Manage Trade Show participation, advertising programs and promotions

The ideal candidate must possess the following qualifications:

  • Ability to assess the market position of the brand and develop strategies to grow the business
  • Management/leadership skills and ability/willingness to sponsor change
  • Communication skills - listening, team building, selling, writing, and presenting
  • Strong customer focus with ability to effectively interact with current and prospective customers to build alliances and provide customer care
  • High personal standards with a proven track record of integrity, business ethics, and professionalism
  • Moderate to strong computer skills including a working knowledge of Microsoft Office and other applicable software tools
Experience/Education/Certification Requirements:
  • 5-10+ years of marketing/product management in a B2B environment with responsibility for developing/implementing tactical plans, budgets, etc.
  • 5+ years of experience in a management role responsible for marketing functions, developing and implementing successful strategic plans, forecasting, budgets, etc.
  • Demonstrated record of success growing business at a double digit rate
  • Bachelor's degree in Management, Marketing, or related discipline required
 
Apply online or in person at Valley Craft Industries, Inc., 2001 S Hwy 61, Lake City, MN  55041. EOE M/F/V/D

© 2013-2018 - Valley Craft Industries, Inc
2001 South Highway 61, Lake City, MN 55041
Phone: 651-345-3386 Fax: 651-345-6535